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Is Betting In The Indian Super League (ISL) Profitable?

  • May 31,2018
  • -
  • Asher K

The Indian Super League (ISL) 
The fourth season of Indian Super League seems to be inching the way of cricket both in terms of viewership and sponsorships. The fourth season has also seen an addition of two new teams Bengaluru FC and Jamshedpur FC taking the total number of teams to 10. An enhanced season from 12 weeks to 17 weeks also signify the viewer interest in the global sport with a total of 95 matches slated for prime time on television and frequent update on the digital platform.

ISL And Sponsors/Rights
Digital streaming platform Hotstar said it has recorded a 5X increase in total time spent (minutes watched) and 3X more viewers compared to the opening match of Season 3.  The total number of matches in the last season was 65.
The inaugural match between ATK and Kerala Blasters FC got 25 million total TV impressions and registered a 59 percent growth over last season’s opening game. “Having strengthened club participation from eight to 10 in this season, its soaring viewership and the league’s commitment to grass-roots football, India is undergoing a football renaissance. It is going to be an exciting new journey with the longer season set to kick-off shortly. We are extremely happy that we are seeing greater interest from corporates”, an ISL spokesperson said.

ISL And Betting
With the competition growing at a healthy rate and with viewership and knowledge of the game increasing, it opens the door for betting. Football is a sport that has a fair share of bets placed on its results. Betting and gambling is common across Europe, home of all the major football leagues. The game itself is easier to bet on when compared to other sports. It would be profitable as a business, as the interest is spreading exponentially.

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